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Social Media in the Workplace: Effectively Managing the Impact
Overview: Technology is rapidly changing the way organizations conduct business, and social media has become a dominate form of communication. The benefits of social media are obvious. Social media can act as a customer service tool allowing consumers to interact with businesses about their products and services. When successful, social media marketing campaigns can increase brand awareness. Yet despite this popularity, employers find it increasingly difficult to balance the competing interests of an employee’s privacy against the employer’s security. Complicating matters, the law governing social media in the workplace is unsettled.
Why you should attend: Social media can be a powerful tool to grow your business, but it can also create workplace distractions or be a forum for messages that may undermine or hurt your organization’s brand. Through this session you’ll learn when and how you can (and can’t) regulate the use of social media in the workplace. Participation also can help you navigate the social media landscape, including current National Labor Relations Board positions and tips for implementing a social media policy.
Areas covered in this session:
- Understand how and why employees use social media
- Identify the key risks posed to employers by social media use and misuse
- Have an awareness of the law and ethics relating to social media
- Managing social media used in the workplace
- The National Labor Relations Board and Social Media
- Develop and implement a workplace social media policy
- Appreciate the importance of keeping professional and personal networking activity separate
- Demonstrate social media best practices in the workplace
- Business applications for social media
Who would benefit from this session:
- Senior Leadership
- HR Professionals
- Managers & Supervisors
- Compliance Professionals
- Ethics Professionals